James has more than 30 years of food & beverage experience managing regional brands with operations in more than 18 countries. Management of multiple different food concepts includes western casual, bakery, café, as well as fine and casual Chinese and Japanese restaurants.

Most recently, James has been Group COO of Crystal Jade, a Singapore-based Chinese culinary group that owns and operates over 100 outlets across 25 major cities within Asia Pacific and the United States. Prior to Crystal Jade, James was CEO of the bakery division of BreadTalk Group where he managed 4,000 people across 800 outlets. Before BreadTalk Group, he was Head of Operations, Real Estate, and New Business Development for McDonalds Singapore. James also spent 2 years in USA, teaching at the McDonald's Corporate University.

James is currently an advisor to a private equity firm in Singapore/Vietnam and a textile company in Australia/Singapore.

James received his MBA from Preston University.

Current Roles;-

• Partner at CVI Corporation (Canada/Vietnam)​
• Advisor at Maestro Private Equity Partners (Vietnam)
• Director at My Nhan Real Estate (Vietnam)