Mr. Choo has 29 years of Hospitality industry in South East Asia region, his understanding of Food and Beverage experience and knowledge accumulated from cultures and practices by the different management styles.

With 9 years’ experience stationing in Vietnam holding the key position as Domino’s Pizza General Manager, Starbucks Coffee Country Operation Manager, L Concept Director Of Operation, Crystal Jade Kitchen General Manager as well as Crystal Jade Palace General Manager, he understands the local market demand and able to fulfill the client’s request for different concept from set up, menu engineering, operational, training and writing the required policies.